Three key actions to explode your MLM lead generation

In today’s sluggish business economy, the hunt for legitimate and viable leads for your MLM (Multi Level Marketing)  opportunity is a passionate activity that consumes most MLM business owner’s time that they dedicate to their business or at a minimum their conscious thoughts.  There is one very clear rule to the MLM landscape.  No leads equals no business.  There are limitless ways that one can generate leads.  The imagination can always come up with something creative and new, but in today’s twenty-four hour business, news and work cycles, the ability to leverage the internet is a non negotiable factor if one expects any chance of being successful.  The internet provides nonstop exposure to those people seeking information, advice, and entertainment for a growing population who has an insatiable need to access information when they want it, how they want it, and where they want it.  People do not want to be pitched to, sold to, or even directly exposed to services or products.  They much rather ‘discover’ information on their own accord, in and by their own rules.  This gives them a greater sense of autonomy and feeling as though they are in charge and calling the shots.  I learned this lesson the hard way when I opened a full service travel agency eight years ago.  I offered all the same services as the major on-line travel companies, as well as utilized the conventional reservation booking service platforms provided by the major airlines.  Time and time again, people would take great pride in telling me, “I found this great rate on-line, can you beat it”?  You could almost see them gloating through the phone as if they won a noble peace prize.  But here is where the magic happens, if you can provide those in need, with the content that they are looking for on-line, you have cracked the secret code.  Everyone is usually looking for something on-line and when you can give it to them, without being asked for it, then you are on your way to generating some of the best leads imaginable and usually at little to no cost.

There are three primary methods of generating leads on-line that are utilized by top internet marketers and successful MLM business owners.  Some specialize in leveraging one method but others use all three.  No matter which one you may use, it is important to understand that there are elements that are common in all and that consistency is the common denominator that trumps everything:

  • Article marketing:  This is the medium by which you probably found this article.  This practice is extremely popular and productive for many reasons.  Articles can produce leads over and over again for a very long time.  Once it is produced it is in cyber space forever, or until someone manually removes it.  Article marketing is more than just writing a few thoughts and posting it to some website.  One must think carefully about what will readers be looking for?  This can be easily answered by conducting key word research and utilizing a tool like Market Samurai or the free Google Key Word Tool.  Once the article is written, it must be posted.  Choosing authoritative sites like Ezine Articles to post the primary copy is important because the search engines tend to like these sites because they know that the submission process is well vetted and thorough.  Last but not least, the number of credible back links that point back to the authoritative site helps the ranking of the article on search engines like Google.  Rank counts, because people usually don’t go below the fold or to multiple pages produced in a search other than the first.  These organic search results can produce some of the best lead results that money can’t buy.
  • Video marketing:  It has been said that video marketing is 600 times more effective than print.  I am not sure if that is true or not, but there is no denying that video is an extremely popular medium in which to market and generate leads.  Much of the same key word research that is done for article marketing should be done for video marketing as well.  The key with video marketing is to produce videos that are informative, entertaining or both.  The average video should not be longer than three to four minutes.  The attention span of most people on-line is short, so it is imperative to get your points across relatively quickly and clearly.  Many people leverage YouTube as the video platform to convey their messages.  YouTube definitely generates a ton of traffic as one of the most visited websites on the internet, but they have become increasingly more and more restrictive regarding their policies.  Marketers who look to generate leads are increasingly utilizing special third party sites to host their content so that they are not encumbered by YouTube’s rules.  An important fact to take into consideration is that you do not have to get in front of the camera to record your content.  Programs like Camtasia and Windows Movie Maker allow you to capture presentations in video mode, or perform editing on pre-taped video to create something new.
  • Social Marketing 2.0:  This lead generating method is extremely popular right now with sites like Facebook, Twitter and many others.  When generating leads using social media, it is key not to beat people over the head with the fact that you are prospecting them and eventually want them to sign up in your primary business.  You must lead with value and build credibility as an authoritative figure.  Value must come first, then deliver more.  Value can come in the form of ebooks, bootcamps, webinars, etc.  It can be instructional, motivational, a business review, author review, you name it.  The bottom line is that it must be content that is desired by the targeted lead.  It is all about the perspective lead.  They are what is important and as long as their needs are placed first, success will follow.  Those who are engaged will most likely have some question, problem or need that your comments resonate with.   Most will be leery of any invitations for friendship because they will think that it is a thinly veiled attempt at preparations to pitch a product or service.  When leveraging multiple social networking sites, try and use common identifiers like screen names, URLs and of course your blog.   Most links should drive traffic to your blog or website so that the perspective lead can see you have a vested interest and experience in contributing to lead generating subject matter.  Relationships matter most in social media marketing.  Follow-up and consistency cannot be minimized in importance because perspective leads are only one click away from someone who is more than willing to give them everything they want.

Generating leads is both an art and a science.  You need to have relentless commitment to any or all of the above practices if you expect to experience success.  As you master the above methods you will discover tools that can help from an automation perspective to remove some of the repetitive steps that can also have a profound impact.  In the end generation of MLM leads can be a relatively low cost activity if done right and consistently executed over and over again.

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One Response to “Three key actions to explode your MLM lead generation”

  1. Ryan Dale
    March 23, 2011 at 3:42 am #

    Thanks for the reminder of the basics. I need to get started in video marketing, though it’s still important to have text with your video because some people don’t want to take the time to watch a video when they can read the same information in 10 seconds.

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